Key Account Management
Manage and grow your most valuable client relationships for long-term revenue.
📦 On-Demand
⏱️ 2 days
Intermediate
Key Account Management Certificate
Course Overview
Manage and grow your most valuable client relationships for long-term revenue. This program is designed for GCC professionals and delivered on-demand by Talent Enrich industry experts.
What You'll Learn
✓
Identify and prioritise key accounts
✓
Develop strategic account plans
✓
Build multi-level relationships within accounts
✓
Negotiate and expand account value
✓
Manage account profitability
✓
Create retention and growth strategies
Course Syllabus
- • Key account identification criteria
- • Account segmentation and tiering
- • Strategic account planning framework
- • Stakeholder mapping
- • Value proposition customisation
- • Competitive positioning within accounts
- • Building executive relationships
- • Cross-selling and upselling strategies
- • Quarterly business reviews
- • Contract renewal strategies
- • Managing account teams
- • Account profitability analysis
🛠️ Hands-On: Develop a strategic account plan for your top client
Who Should Attend
Account managers, sales managers, business development professionals, and client relationship managers.
Prerequisites
2+ years in sales or account management.
Skills You'll Gain
Key Account Management
Sales Strategy
Client Relationships
Negotiation
Account Planning
Key Takeaways
🏆
Identify and prioritise key accounts
🏆
Develop strategic account plans
🏆
Build multi-level relationships within accounts
Certificate of Completion
Upon completing this program, you will receive a Key Account Management Certificate that you can share on LinkedIn and with employers.
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