Digital Marketing Strategy
Comprehensive digital marketing covering SEO, paid search, social media, email, and analytics.
📦 On-Demand
⏱️ 4 days
Intermediate
Digital Marketing Strategy Certificate
Course Overview
Comprehensive digital marketing covering SEO, paid search, social media, email, and analytics. This program is designed for GCC professionals and delivered on-demand by Talent Enrich industry experts.
What You'll Learn
✓
Develop integrated digital marketing strategies
✓
Optimise websites for search engines (SEO)
✓
Run effective Google Ads campaigns
✓
Create social media strategies for GCC audiences
✓
Implement email marketing automation
✓
Measure ROI with Google Analytics
Course Syllabus
- • On-page and technical SEO
- • Keyword research for GCC markets
- • Content strategy and editorial calendars
- • Local SEO for GCC businesses
- • Link building strategies
- • Arabic SEO considerations
- • Google Ads: Search, Display, Shopping
- • Meta Ads: Facebook and Instagram
- • LinkedIn advertising for B2B
- • Bid strategies and budget allocation
- • A/B testing ad creative
- • Conversion tracking setup
🛠️ Hands-On: Set up and optimise a Google Ads campaign
- • Platform selection for GCC audiences
- • Content creation and scheduling
- • Community management
- • Influencer marketing in the GCC
- • Email automation workflows
- • Segmentation and personalisation
- • Google Analytics 4 setup and reporting
- • Attribution modelling
- • Marketing funnel optimisation
- • Customer lifetime value
- • Budget allocation across channels
- • Building a 12-month marketing plan
🛠️ Hands-On: Build a complete digital marketing plan for a GCC business
Who Should Attend
Marketing managers, digital marketers, business owners, and teams building or improving their digital presence in the GCC.
Prerequisites
Basic marketing knowledge.
Skills You'll Gain
SEO
Google Ads
Social Media Marketing
Email Marketing
Analytics
Content Marketing
Key Takeaways
🏆
Develop integrated digital marketing strategies
🏆
Optimise websites for search engines (SEO)
🏆
Run effective Google Ads campaigns
Certificate of Completion
Upon completing this program, you will receive a Digital Marketing Strategy Certificate that you can share on LinkedIn and with employers.
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